We’ve all been there, every single one of us. We start a new diet or exercise program and it doesn’t work out – we start to place blame when things don’t go how we thought they would. “It’s hard to get the type of protein I need”, or “my gym doesn’t have all of the equipment I need”. If pressed, we’d probably admit that it isn’t down to the availability of equipment, nutrition or support that has led us to failure but more likely, that extra bit of effort or attention to detail.